The franchise contract is a business promotion tool, which is applied in the economic relations regarding the production and / or commercialization of the products, the execution of the works as well as the provision of the services. Using this system of contractual relations, large companies get the opportunity to expand their area of marketing of goods and services, and small companies in turn get the opportunity to practice business with minimal risk and expense using a reputable brand.

Contractul de franchising este un instrument de promovare a businessului, care se aplică în relaţiile economice privind producerea şi/sau comercializarea produselor, executarea lucrărilor precum şi prestarea serviciilor. Utilizând acest sistem de raporturi contractuale firmele mari obţin posibilitatea de a-şi extinde aria de comercializare a mărfurilor şi prestarea serviciilor, iar firmele mici la rîndul lor obţin posibilitatea de a practica business cu riscuri şi cheltuieli minimale folosind o marcă comercială cu reputaţie.