The article analyzes the influence of urban culture on the transformation of the way of life of Galician peasants in the interwar period. The author considers the changes in traditional clothing, emphasizing that the novelties of fashion were adopted primarily by rural youth. Instead, representatives of the intelligentsia (priests, teachers) criticized such an excessive fascination with fashion and called it the second enemy of the Ukrainian countryside after vodka. Significant changes have taken place in the change of diet, household utensils and the interior of the peasants’ homes. For the modernization of domestic life, economic courses were organized for peasants, during which women were taught rational management, the basics of cooking, canning, hygiene, child care. The author emphasizes that the modernization processes affected all spheres of life of the rural population and had both negative and positive consequences.