One of the fundamental functions of the culture is the function of matrix through which various objects and phenomen, placed within a „cultural micro cosmos”, are given names. The names are the result of certain knowledge „activities” and compresses potential energy (potential models of cultural actions). Through name there is created a linguistic image which contains the totality of perceptive, conceptual and procedural knowledge of the native language speaker on the real world. The elements from the world’s continuum, received by the human in the period of his activities and communication, are reflected in the human consciousness in such a way that this reflection settles the causal and special links among the realia and the conditioned emotions of this. Because the study of the lingual consciousness mainly in its process of realization is impossible, the unique solution of the research could be found in its result state, which is materialized through language. And one of these materializations is the associative dictionary of the language.