Conţinutul numărului revistei |
Articolul precedent |
Articolul urmator |
1344 21 |
Ultima descărcare din IBN: 2024-02-09 20:31 |
Căutarea după subiecte similare conform CZU |
339.138:334.72 (5) |
Probleme generale ale comerțului. Piața (803) |
Forme de organizare și cooperare în activitatea economică (968) |
SM ISO690:2012 MORARU, Andreea. Marca – element strategic al întreprinderilor moderne
. In: Drept, Economie şi Informatică, 2008, nr. 1(14), pp. 73-77. ISSN 1810-8725. |
EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
Drept, Economie şi Informatică | |||||
Numărul 1(14) / 2008 / ISSN 1810-8725 | |||||
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CZU: 339.138:334.72 | |||||
Pag. 73-77 | |||||
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Rezumat | |||||
Brands are the carriers of great advantages; they certify
quality, value and represent the bases for obtaining increased
profits. Brands have been used for centuries, but nowadays they
seem to have reached the peak of their existence. Whilst strong
brands do not guarantee success on their own, they bear the
great feature of communicating value, quality and strength,
becoming an important communication and strategic
instrument, making the object of numerous management and
strategic studies and representing one of the greatest assets of
the modern organization.
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Cuvinte-cheie brand, value, Quality, product, brand creation |
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