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 SM ISO690:2012COGĂLNICEANU, Natalia, MOCANU, Victor. Motivaţia – factor determinant în influenţarea comportamentului de cumpărare şi consum. In: Revista de Filosofie, Sociologie şi Ştiinţe Politice, 2006, nr. 3(142), pp. 119-130. ISSN 1957-2294. |
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| Revista de Filosofie, Sociologie şi Ştiinţe Politice | ||||||
| Numărul 3(142) / 2006 / ISSN 1957-2294 | ||||||
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| Pag. 119-130 | ||||||
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Consumer behavior requires elucidations from multiple points of view, and marketing
research combined with elements of psychology is entitled to explain numerous aspects of it. So,
in order to create a powerful advertising it is imperious to seek the influence of psychological
factors, and especially motivation, which plays a significant role in determining the purchasing
and consumer behavior. Therefore, the main motivation characteristics and the most relevant
motivation theories are described and analyzed below.
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