After Romania’s joining the EU (January 1st , 2007), several questions arise about the problem of social and national values. As known, the foreign perception of our country as well as of its citizens are often guided by clichés, that eventually are a result of creating and disseminating regional/national non-values (i.e. kitsch), displayed on a large and diverse scale – pop music, language, school, behaviour etc. Consequently, the author focuses the paper on problems like: Which one of the social and national non-values has to be envisaged with priority?, What would be their weight when creating others’ perception about Romania and Romanians?, Are there means to embetter the situation? etc. The preliminary conclusion of the paper is that one must become (more) aware of this situation and act consciously to change it in a much more desirable way, if it is to maintain and develop genuine social and national values.