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| Ultima descărcare din IBN: 2024-04-23 17:47 |
 SM ISO690:2012COGĂLNICEANU, Natalia. Rolul mecanismelor de învăţare în condiţionarea alegerii consumatorului
. In: Revista de Filosofie, Sociologie şi Ştiinţe Politice, 2008, nr. 3(148), pp. 130-138. ISSN 1957-2294. |
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| Revista de Filosofie, Sociologie şi Ştiinţe Politice | ||||||
| Numărul 3(148) / 2008 / ISSN 1957-2294 | ||||||
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Consumer behavior requires elucidations from multiple points of view, and marketing
research combined with elements of psychology is entitled to explain numerous aspects of it. So,
in order to create a powerful advertising it is imperious to seek the influence of psychological
factor - learning that plays a significant role in influencing the purchasing and consumer
behavior. So, what is learning? Is it a change in behavior or understanding? Is it a process? Here
we survey the most relevant learning theories.
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