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Articolul precedent |
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2043 74 |
Ultima descărcare din IBN: 2024-03-28 09:54 |
Căutarea după subiecte similare conform CZU |
327:061.1EU (22) |
Relații internaționale. Politică internațională. Activitate internațională. Politică externă (1427) |
Organizații guvernamentale și tipuri de cooperare (396) |
SM ISO690:2012 EJOVA, Cristina, EȘANU, Anastasia. Public diplomacy of the European Union and its reflection in the Republic of Moldova. In: Moldoscopie, 2021, nr. 1(92), pp. 43-53. ISSN 1812-2566. DOI: https://doi.org/10.52388/1812-2566.2021.1(92).04 |
EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
Moldoscopie | |||||
Numărul 1(92) / 2021 / ISSN 1812-2566 /ISSNe 2587-4063 | |||||
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DOI: https://doi.org/10.52388/1812-2566.2021.1(92).04 | |||||
CZU: 327:061.1EU | |||||
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This article explores the public diplomacy of the European Union at the current stage and its reflection in the Republic of Moldova. The methods and techniques of public diplomacy have been used in the foreign policy of states over the centuries, however, only in the second half of the twentieth century they began to turn into a conscious state policy, with a solid theoretical and legislative framework. Public diplomacy is the most efficient and frequently used method of implementing the “soft power” of the state, which includes cultural, educational, sports, journalism, scientific, etc. projects, focused on interaction with the elite and society in other countries and which aims to create an attractive image of their country. The EU started to develop intensively public diplomacy and strategic communication actions in the Republic of Moldova in order to inform effectively the citizens of Moldova about its assistance and support in the process of the European integration of the country. Therefore, this article analyses the specific tools and strategies of public diplomacy applied by the European Union in the Republic of Moldova. |
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Cuvinte-cheie public diplomacy, soft power, state image, Strategic communication, European Union, Republic of Moldova, diplomaţie publică, soft power, imaginea statului, comunicarea strategică, Uniunea Europeană, Republica Moldova, diplomatie publique, soft power, image de l’état, communication stratégique, Union européenne, République de Moldova, публичная дипломатия, мягкая сила, имидж государства, стратегическая коммуникация, Европейский Союз, Республика Молдова |
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