Aspecte teoretice de evaluare a activităţii de marketing
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GROSMANA, Mihaela. Aspecte teoretice de evaluare a activităţii de marketing. In: Studii Economice, 2011, nr. 1-2, pp. 394-398. ISSN 1857-226X.
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Studii Economice
Numărul 1-2 / 2011 / ISSN 1857-226X

Aspecte teoretice de evaluare a activităţii de marketing

Theoretical Aspects of Evaluation of Marketing Activity


Pag. 394-398

Grosmana Mihaela
 
Universitatea Liberă Internaţională din Moldova
 
Disponibil în IBN: 13 iunie 2021


Rezumat

Development of marketing at the present stage is characterized by amplification of influence of market factors on activity of the company. Interest to a rating of results of marketing activity raises in all branches due to expansion of scales of marketing activity, development of technologies, expansion of opportunities of a data access, innovations in the field of marketing and to researches. In article approaches to a rating of results of marketing activity are considered.