| Conţinutul numărului revistei |
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| Ultima descărcare din IBN: 2024-01-22 16:21 |
 SM ISO690:2012COŞERIN, Daniela. Rolul marketingului în sistemul administrativ al hotelului. In: Studii Economice, 2011, nr. 1-2, pp. 227-231. ISSN 1857-226X. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Studii Economice | ||||||
| Numărul 1-2 / 2011 / ISSN 1857-226X | ||||||
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| Pag. 227-231 | ||||||
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Management and marketing are the spheres of business activity two interconnected and supplementing each other. Now evolution of marketing is connected to tendencies of development of the modern market. In article the role and a place of marketing in increase of a management efficiency by the hotel enterprises is defined. |
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