Instagram as a modern visual tool of digitalization
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2021-10-10 04:41
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659 (201)
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SHMYGOL, Nadezhda; STUKONOH, Karina. Instagram as a modern visual tool of digitalization. In: The Scientific Journal of Cahul State University “Bogdan Petriceicu Hasdeu” Economic and Engineering Studies. 2020, nr. 2(8), pp. 94-99. ISSN 2587-313X.
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The Scientific Journal of Cahul State University “Bogdan Petriceicu Hasdeu” Economic and Engineering Studies
Numărul 2(8) / 2020 / ISSN 2587-313X /ISSNe 2587-3121

Instagram as a modern visual tool of digitalization


CZU: 659
JEL: O35
Pag. 94-99

Shmygol Nadezhda, Stukonoh Karina
 
Запорожский национальный технический университет
 
Disponibil în IBN: 3 mai 2021


Rezumat

The article is devoted to the analysis of the famous social network Instagram. Its main functions and innovations are characterized. The influence of social networks on people, methods of attraction of audience, efficiency of functioning are considered. The idea of the company, its products and services to consumers is formed already at the stage of acquaintance with its site or page in social networks. The experience of using social networks as a tool for using and promoting Instagram profile in business is investigated.

Cuvinte-cheie
Instagram, social networks, information, brands, audience, users