| Conţinutul numărului revistei |
| Articolul precedent |
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 928 57 |
| Ultima descărcare din IBN: 2024-04-02 16:29 |
 SM ISO690:2012PERU-BALAN, Aurelia. Publicitatea politică: standarde şi practici internaţionale şi naţionale. Reclama negativă în campaniile electorale. In: Revista de Filosofie, Sociologie şi Ştiinţe Politice, 2011, nr. 1(155), pp. 149-161. ISSN 1957-2294. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Revista de Filosofie, Sociologie şi Ştiinţe Politice | ||||||
| Numărul 1(155) / 2011 / ISSN 1957-2294 | ||||||
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| Pag. 149-161 | ||||||
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This article contains an advertising evolution study on international and national
scule. It is spoken widely about negative advertising naration and the argument in
negative message. Advertising’s prices make up 70% of the company’s budget, election
and it often changes the rational dialogue to a emotional one.
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Cerif XML Export
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