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783 25 |
Ultima descărcare din IBN: 2024-01-22 13:12 |
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811.135.1’276.6:339.138 (2) |
Limbi romanice balcanice (Limba română) (1453) |
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SM ISO690:2012 DRUŢĂ, Inga, VIERU, Lidia, VLAS, Mariana. Considerații privind constituirea terminologiei de marketing în limba română. In: Philologia, 2021, nr. 1(313), pp. 85-91. ISSN 1857-4300. DOI: https://doi.org/10.52505/1857-4300.2021.1(313).07 |
EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
Philologia | |||||
Numărul 1(313) / 2021 / ISSN 1857-4300 /ISSNe 2587-3717 | |||||
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DOI: https://doi.org/10.52505/1857-4300.2021.1(313).07 | |||||
CZU: 811.135.1’276.6:339.138 | |||||
Pag. 85-91 | |||||
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Rezumat | |||||
The marketing language in Romanian is recent, having its beginnings in the 90s of the last century. Modern marketing has evolved from strictly economic processes and phenomena to psychosocial ones, which derive from the subjective behavior of the consumer. The paper analyzes the most common procedures for establishing marketing terms in Romanian in the etymological, semantic and structural aspects and concludes that the marketing language is interdisciplinary, with a continuous dynamics, with terminological fluctuations, in search of identity and of its characteristics. |
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Cuvinte-cheie marketing, terminology, loan, interdisciplinary loan, superordinate term, metaphorical term, language dynamics, marketing, terminologie, împrumut, împrumut interdisciplinar, termen supraordonat, termen metaforic, dinamică a limbajului |
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