The paper aims at examining the development of human creativity as a way to compete globally and make knowledge economy more inclusive. The research reveals that creativity correlates with personality and that personalisation of human resources is the prerequisite for their transformation into human capital. The creative thought or behaviour must be both novel/original and useful/adaptive. Although it is difficult to measure and quantify creativity, a series of models were elaborated, of which the model of the “four Ps of creativity” is reviewed in the article. The authors reiterate creativity is linked to innovation since the former produces the latter and there is a large agreement that creativity is “getting the idea”, while innovation is “doing something about it”. Drawing on reports’ data, the authors consider the quest for creativity as globally high, based on people’s growing appreciation of creativity, evidenced creativity gap, and individuals’ expectations for valorising creativity both in the private and public sectors. Theoretically, the process of globalization fosters creativity through greater openness and exposure, whereas creativity enhances global competitiveness at the level of individuals, companies, countries. In practice, the confinements of the knowledge economy should be considered such as its low inclusiveness, marginalization of specific social groups and certain countries like Republic of Moldova, which face an increase in both the risks and opportunities related to their human capital. The authors conclude the ability of these countries to preserve human capital at home is proportional to their investments in valorising this capital, also through their educational systems, which besides, have to be adapted via fostering creativity within the teaching-learning process.