Introduction. Dental activity is a specific field of contemporary medicine that effectively correlates the curative and esthetic process. At the same time, the dental medical act itself includes particularities regarding the involvement of ethical and deontological principles. As the result of dental procedures improvement, the relevance of medical ethics and deontology becomes more and more significant.  Aim of the study. Identifying and presenting the peculiarities of correlation between ethical-medical and deontological principles in contemporary dental activity.  Materials and methods. Scientific publications on different aspects of ethical and deontological issues present in dentistry, sociological sources and statistical publications have been used. Structuralistical, bioethical, and sociological methods have been applied.  Results. The dental activity is confronted with different therapeutic problems, doctor-patient relationships, appreciation of the results of the medical act, etc. In all these, quite often there are various ethical and deontological points of reference that, according to the development of the dental field, require a proper understanding and approach. Observations from published sources and some trends in statistical data reveal the role of the potential of ethics and deontology. Conclusions. 1. The presence of ethical and deontological references in the medical act becomes more and more current as the result of dentistry’s development. 2. The ethics and deontology in dentistry activity, with their own autonomous specificity have common topics of approach. 3. Involvement of ethics and deontology is catalyzed and more obvious as a result with the increase of aesthetics aspect in relation with the medical one which is needed for maintenance of oral health.