Конвергенция маркетинговых подходов в условиях устойчивого развития
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2023-02-26 23:34
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339.138+338.1 (1)
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САДЧЕНКО, Елена. Конвергенция маркетинговых подходов в условиях устойчивого развития. In: Ştiinţă, educaţie, cultură , 12 februarie 2021, Comrat. Comrat, Republica Moldova: Universitatea de Stat din Comrat, 2021, Vol.1, pp. 144-148. ISBN 978-9975-3496-2-8; 978-9975-3496-1-1.
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Dublin Core
Ştiinţă, educaţie, cultură
Vol.1, 2021
Conferința "Ştiinţă, educaţie, cultură"
Comrat, Moldova, 12 februarie 2021

Конвергенция маркетинговых подходов в условиях устойчивого развития

CZU: 339.138+338.1

Pag. 144-148

Садченко Елена
 
Одесский национальный университет им.И.И.Мечникова
 
Disponibil în IBN: 23 februarie 2021


Rezumat

The need arose to expand marketing research with much more reliable and useful knowledge that makes it possible to make more effective business decisions. In such a situation, neuromarketing should be used, which is the relationship between medical knowledge, management technologies and marketing. In modern turbulent conditions of economic development, there is an interaction and interdependence of the "economy" as producing goods, services, "management", as a professionally managing organization of production and "marketing", as a process of planning and managing the development of goods and services, pricing policy, promoting goods to buyers and sales. In conditions of high anthropogenic load on the environment, economists are conducting research to approximate the real assessment of natural resources, to increase the "competitiveness" of natural resource potential. Therefore, the issues of the marketing space in the economy of experience, taking into account the environmental component, should be resolved taking into account the pricing policy of natural resources.

Cuvinte-cheie
marketing research, management technologies, convergence, sustainable development, Neuromarketing, modern turbulent conditions