Quality management is "a culture model for the university". In order to ensure and self-assess a unitary approach to quality within the University, it is important to formulate basic principles to be taken into account in developing the quality policy of university education. The nine criteria: 1. The leadership, 2. The policy and the strategy, 3. The staff, 4. The resources and the partners, 5. The processes, 6. The satisfaction of the staff, 7. The satisfaction of the clients, 8. The impact on the society, 9. The results of the university are principles in the self-evaluation of the "level of excellence" of the quality assurance system for university education at Free International University of Moldova (ULIM). Integrating such principles into quality policy is important for effectively improving the performance and success of the university.