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Ultima descărcare din IBN: 2024-01-20 01:43 |
Căutarea după subiecte similare conform CZU |
658.51:631.152(478) (1) |
Planificarea și organizarea producției. Proiectare, construcție. Conducerea și controlul producției (57) |
Conducerea și organizarea fermelor (488) |
SM ISO690:2012 MÎRZA, Sergiu, PITUŞCAN, Feodosie. Substantiation of marketing activities for the production of sea buckthorn for agricultural enterprises in the Republic of Moldova. In: Journal of Research on Trade, Management and Economic Development, 2020, nr. 2(14), pp. 43-53. ISSN 2345-1424. |
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Journal of Research on Trade, Management and Economic Development | ||||||
Numărul 2(14) / 2020 / ISSN 2345-1424 /ISSNe 2345-1483 | ||||||
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CZU: 658.51:631.152(478) | ||||||
JEL: M31, Q13 | ||||||
Pag. 43-53 | ||||||
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Rezumat | ||||||
In the Republic of Moldova marketing activities in agriculture have not yet become widespread. This situation can be explained by the fact that many agricultural products are not grown or manufactured in sufficient quantities to meet the demand of domestic consumers, and the importance and role of marketing in conditions of shortage of goods remain insignificant, which is unjustified. The article highlights the need and the way of implementing marketing activities within agricultural enterprises. It specifies the term of agromarketing and analyzes the peculiarities of marketing activities for the production of white sea buckthorn, which is the subject of study in the framework of an institutional project called: “Development of technology for white sea buckthorn production in the ecological system and the processing of fruit and biomass”, approved for funding by the State Program for 2020-2023. This paper can be considered as the basis for developing a marketing policy for the cultivation of white sea buckthorn. It supports the need to develop a marketing policy that begins with the rationale for the implementation of activities based on the concept and principles of marketing and has the mission to convince agricultural entrepreneurs to implement marketing activities within agricultural enterprises. |
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Cuvinte-cheie marketing activities, agromarketing system, marketing-mix tools, white sea buckthorn production, activitate de marketing, sistemul de agromarketing, instrumentele marketingului-mix, producerea cătinii albe, маркетинговая деятельность, агромаркетинг, инструменты marketing-mix, производство белой облепихи |
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