Crainicul/prezentatorul tv: un statut profesional „la vedere”
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2022-03-17 12:19
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similare conform CZU
654.172 (2)
Telecomunicații și telecomandă (organizare, funcționare) (83)
SM ISO690:2012
BOHANŢOV, Alexandru. Crainicul/prezentatorul tv: un statut profesional „la vedere”. In: Intertext . 2020, nr. 1-2(53-54), pp. 131-137. ISSN 1857-3711.
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Numărul 1-2(53-54) / 2020 / ISSN 1857-3711

Crainicul/prezentatorul tv: un statut profesional „la vedere”

TV broadcaster / presenter: a professional status at “sight”

CZU: 654.172

Pag. 131-137

Bohanţov Alexandru
Universitatea Liberă Internaţională din Moldova
Disponibil în IBN: 1 decembrie 2020


Analyzing the broadcasting communication from a historical perspective, one can easily observe that, at the dawn of television, the anchor was a key-figure in the nomenclature of the television industry staff. As a rule, the anchors of the television stations presented the news, as well as large documentary and artistic programs, being also involved as linking between programs for different advertising announcements or humanitarian ones. Once the public sector became a democratic one in the former USSR, the "institution" of anchors was considered obsolete, stressing upon the idea that they were nothing but "docile voices of power", who would indoctrinate people with the principles of communist ideology. As an aftermath of this trend in the national broadcasting, some anchors were compelled to re-orientate their profile, the other ones had to sack, because, the editor or the author-presenter increasingly gained importance, with alternating success, in the foreground of news production. And when the television debates and talk shows literally "invaded" the media, the moderator becomes an iconic figure of the television. Talk shows are a kind of launch pad for becoming television stars. But not only do the moderators get the status of TV stars, some experts who have performed well in talk shows, have become popular overnight.

television anchor, presenter, editor-presenter, journal, actor-presenter, moderator, TV commentator, television talk show, artistic TV show