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| Ultima descărcare din IBN: 2024-01-22 13:20 |
 SM ISO690:2012BUJOR, Oleg, GOREMÎCHINA, Olga. The characteristics of CRM systems introduction in the companies of airline industry. In: Dezvoltarea economico-socială durabilă a euroregiunilor şi a zonelor transfrontaliere, 9 noiembrie 2018, Iași, România. Iași, România: Performantica, 2018, Vol.33, pp. 18-21. ISBN 978-606-685-616-4. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Dezvoltarea economico-socială durabilă a euroregiunilor şi a zonelor transfrontaliere Vol.33, 2018 |
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Conferința "Dezvoltarea economico-socială durabilă a euroregiunilor şi a zonelor transfrontaliere" Iași, România, Romania, 9 noiembrie 2018 | ||||||
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| Pag. 18-21 | ||||||
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The situation of the air travel market and the factors that compelthe company to use CRM as priority business strategy are considered. The architecture of the CRM system for air companies are analyzed. The tasks of the CRM system at various stages of passenger service, especially Pre-Flight Services, are described. The key touch points that the CRM system should manage are highlighted. Advantages of CRM system application are described. |
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| Cuvinte-cheie air travel market, company, business, management, CRM system |
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