| Articolul precedent |
| Articolul urmator |
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 566 9 |
| Ultima descărcare din IBN: 2023-12-10 11:13 |
| Căutarea după subiecte similare conform CZU |
| 339.138 (427) |
| Probleme generale ale comerțului. Piața (811) |
 SM ISO690:2012БАХЧИВАНЖИ, Людмила, ЕВТУШОК, Ольга, ЗНАЧЕК, Рафаэла. Маркетинговый подход в управлении ассортиментной политикой субъектов предпринимательской деятельности в сфере торговли. In: Ştiinţă, educaţie, cultură , 15 februarie 2020, Comrat. Comrat, Republica Moldova: Universitatea de Stat din Comrat, 2020, Vol.1, pp. 86-91. ISBN 978-9975-83-091-1. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Ştiinţă, educaţie, cultură Vol.1, 2020 |
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Conferința "Ştiinţă, educaţie, cultură" Comrat, Moldova, 15 februarie 2020 | ||||||
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| CZU: 339.138 | ||||||
| Pag. 86-91 | ||||||
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 Descarcă PDF |
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| Rezumat | ||||||
The article substantiates the marketing approach to the formation of assortment policy in entrepreneurial activity of a retail trade enterprise. The financial results of entrepreneurial activity of Tavria-V LLC, the assortment of confectionery products in the marshmallow segment, the depth, breadth and novelty of the assortment of confectionery products are analyzed. Recommendations on improving the assortment policy of the trading company are offered. |
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| Cuvinte-cheie marketing complex, Assortment policy, trading company, entrepreneurial activity |
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