Экономическая оценка продвижения товаров (услуг)
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2022-11-28 12:10
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ПАРМАКЛИ, Дмитрий, ТОДОРИЧ, Людмила, ДУДОГЛО, Татьяна. Экономическая оценка продвижения товаров (услуг). In: Paradigme moderne în dezvoltarea economiei naţionale şi mondiale, 1-2 noiembrie 2019, Chisinău. Chişinău: Centrul Editorial-Poligrafic al USM, 2019, p. 37. ISBN 978-9975-142-57-1.
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Paradigme moderne în dezvoltarea economiei naţionale şi mondiale 2019
Conferința "Paradigme moderne în dezvoltarea economiei naţionale şi mondiale"
Chisinău, Moldova, 1-2 noiembrie 2019

Экономическая оценка продвижения товаров (услуг)


Pag. 37-37

Пармакли Дмитрий, Тодорич Людмила, Дудогло Татьяна
 
Комратский государственный университет
 
Disponibil în IBN: 9 aprilie 2020


Rezumat

The conducted research demonstrated that the efficiency of implementation of innovative developments at various enterprises which are directed towards an increase in sales volumes depend not only on marginal output volume, a decrease in the cost of production and an increase in sales prices, but also on an initial state of production expressed via a ratio of fixed costs to variable costs and a resulting level of production profitability accordingly. Exceedance of the impact of an economic effect caused by a decrease in the cost of production over the impact of an economic effect caused by an increase in the sales volume can be ensured by an innovative development which – all else equal – is implemented on the enterprises with a higher share of fixed costs in the total cost structure and a lower overall output profitability respectively.

Cuvinte-cheie
sales volume, cost of production, fixed and variable costs, sales price, revenue, profitability level, direct and indirect effect