Nowadays, the emphasis is more on human potential, spiritual needs, knowledge and communication than control and the administrative hierarchy. The Multitude of values, norms of behavior accepted by the staff of an organization are the common basis of it’s action. We can say that organizational culture is a true way of life for the members of the organization. It includes values, beliefs, expectations, attitudes that guide the employees. Therefore, organizational culture is an important factor in creating the organization's image. The importance and true value of organizational culture is that it unites staff, managers, subordinates in a family. In conclusion the personality and the image of each organization is created primarily by the people who compose it