The paper represents a study of the biological and nutritional potentials of Goji fruits. In our country, Goji fruits aren’t as well-known as sea buckthorns and rose hip cultures, that’s why there should be performed a better study of them. The reason of such highlighted attention for these berries is well-known by 6000 years of exploitation by Chinese, Tibetan and Indian phytotherapists, though there wasn’t made any scientific researches. This work contains bibliographic studies of Goji berries composition and nutritional effect. Those are consumed in row and dry form and are highly requested in our country and are imported from foreign ones. Although for a better understanding of the effect of these fruits there must be performed a detailed study of the composition and the quality of this product in relation to the national and international standards.