Comunicarea politică: aspecte generale
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MANCAŞ, Maria. Comunicarea politică: aspecte generale. In: 25 de ani de reformă economică în Republica Moldova: prin inovare şi competitivitate spre progres economic, 23-24 septembrie 2016, Chișinău. Chișinău, Republica Moldova: Departamentul Editorial-Poligrafic al ASEM, 2016, Vol.2, pp. 84-101. ISBN 978-9975-75-835-2.
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25 de ani de reformă economică în Republica Moldova: prin inovare şi competitivitate spre progres economic
Vol.2, 2016
Conferința "25 de ani de reformă economică în Republica Moldova: prin inovare şi competitivitate spre progres economic"
Chișinău, Moldova, 23-24 septembrie 2016

Comunicarea politică: aspecte generale


Pag. 84-101

Mancaş Maria
 
Academia de Studii Economice din Moldova
 
Disponibil în IBN: 25 aprilie 2018


Rezumat

Political communication involves the interaction between political organizations, public and media. Political communication represents the political „image” or the identity of political organizations through oral or written statements, acronyms and slogans, the clothing, logos etc. According to institutional and political interests, we distinguish four basic forms of communication: presidential, governmental, and electoral. The political message must meet several objectives: to persuade and inform the public, to guide and educate, consult and facilitate the perception of the given message. The political marketing elements are used in communication (especially in elections) to show the audience what represents a candidate or a party, to convince the voters to support a particular point of view, to counter the attacks from the opposition, etc. The role of the media - as a social actor –is to facilitate the exchange of ideas between voters and politicians, thus, being constructed the identity of the electorate. Also, the media should contribute to fostering the critical thinking of press consumers in the Republic of Moldova, by identifying cases of propaganda, informational manipulation and violation of ethics rules.

Cuvinte-cheie
actori politici, comunicare politică, politică, comunicare guvernamentală, comunicare electorală, dialog, propaganda, manipulare,

actori nonpolitici, comunicare prezidenţială, comunicare locală, comunicare de partid, sondarea opiniei publice, filtrarea informației, tehnica repetiției