The article is devoted to issues allowing the improvement of a pricing policy for fruit growing products, development of the information gathering mechanisms on technological processes in manufacturing, organization of fruit products processing and costs structure of the enterprises. The research is based upon the methodological, scientific and theoretical material expressed in theworks ofMoldovan and international economists, who analyzed the methodology and practical aspects of price setting, as well as works of the leading biologists, horticulturists, and viticulturists studying the possibilities of improving varieties of grapes and fruits, developing new agricultural methods. The work reveals basic purchasing drivers for fruit growing products and determinesthe most efficient methods of pricing policy formation. Being based up on complex marketing research of natural, as well as economic and social conditions of various fruit-producing regions of the Republic of Moldova, there were identified structural correlations of fruit varieties, and varieties with different ripening periods, in accordance with the Supply-Demand law. On the basis of a detailed and complex research of the agricultural markets of Moldova the author defined characteristics of prices on the market, high and low price policies, fixed prices, price discrimination, discounts and benefits policy. The article analyzes and defines fea tures of a pricing policy formation depending on the geographical position of fruit and grape producing regions and depending on the season of its sales.