The religious discourse is theorized and analyzed in this article as a way of particular expression, as an occasional sermon, circumstantial discourse, which involves numerous influencing forces by its own construction: through the enunciation device, through the materials used (types of arguments) and the architecture of the construction (the way the arguments are organized), through the other verbal, nonverbal and paraverbal means which mobilize the argumentation. Dressing “the mode of organization”1 of the argumentative speech, we try to capture exactly how the religious occasional discourse builds the dominant prescriptive-incentive tonality and how the argumentative process, which influences the audience behavior, would “melt” certain “instruction acts” in its construction. The present work has, at a structural level, a theoretical and an applicative part. The latter is based on a small corpus of paraenesis, which were personally recorded, transcribed from audio-video format, according to the conventions of transcription of pieces of spoken language, indicated in Hoarţă Cărăuşu Luminiţa (coord.). “Corpus de limbă romană vorbită actuală nedialectală”. Iaşi: Editura Universităţii „Alexandru Ioan Cuza”, 2013, p. 60-70.