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 SM ISO690:2012BĂRÎCĂ, Aura. Metafora sportivă în presa românească actuală. In: Revistă de știinţe socioumane , 2006, nr. 3(4), pp. 30-36. ISSN 1857-0119. |
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| Revistă de știinţe socioumane | |||||||
| Numărul 3(4) / 2006 / ISSN 1857-0119 /ISSNe 2587-330X | |||||||
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| Pag. 30-36 | |||||||
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The purpose of the paper is to illustrate the presence of sports metaphors in Romanian mass media. The theory applied is that of Lakoff and Johnson (1989) regarding conceptual metaphors. Sport is very popular and familiar nowadays. Sport newspapers have a huge circulation and popularity. Football, basketball, volleyball are the most likely to be used metaphorically. The presence of sports metaphors makes newspapers more attractive and challenging for the reader. |
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