Currently analysis of journalistic texts is one of the fastest growing and urgent areas of linguistic research. This is due to the important role of the media in modern society. This role is not only and not so much to inform the audience about any facts, events, phenomena, but rather to impact on public opinion and attitudes, language and culture in general. Consideration of thematic diversity of the media and the differences between journalistic texts, due to their theme, mainly focuses on journalism, linguistics, this component is still insufficiently studied, because of the concentration of focus on the social and political journalism and its imagery and media impact - in particular, to the study of political metaphors, whereas journalism is not limited to this subject, and permeates virtually all aspects of life and society.