Dezvoltarea instrumentarului inovaţional de gestiune ca suport al creşterii competitivităţii băncilor comerciale
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2022-05-30 17:34
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CROITORU, Aliona. Dezvoltarea instrumentarului inovaţional de gestiune ca suport al creşterii competitivităţii băncilor comerciale. In: Analele Ştiinţifice ale Universităţii Cooperatist-Comerciale din Moldova. 2013, nr. 12(2), pp. 294-300. ISSN 1857-1239.
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Analele Ştiinţifice ale Universităţii Cooperatist-Comerciale din Moldova
Numărul 12(2) / 2013 / ISSN 1857-1239

Dezvoltarea instrumentarului inovaţional de gestiune ca suport al creşterii competitivităţii băncilor comerciale

Pag. 294-300

Croitoru Aliona
 
Academia de Studii Economice din Moldova
 
Disponibil în IBN: 27 februarie 2014


Rezumat

Although in the literature there is a wide range of management investigative tools on conditions of competitiveness growth, they do not always bring the desired results, especially in terms of increasing competitiveness of banks. Therefore, the development of innovative instruments in this respect, it satisfies more requirements of assessors and experts in the field, and provide a set of real indicators of superior utility in investigating the matter. In his time, taking into account the specific functionality of the Moldovan banking system, commercial banks' competitiveness could be measured with several „custom” instruments developed by the author, such as interbanking correspondence map (ICM); enterprise banking market map (EBMM); international banking presence (IBP) etc.

Cuvinte-cheie
National Bank of Moldova, commercial bank,

composite approach „10C”, enterprise banking market map (EBMM)