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| Ultima descărcare din IBN: 2024-06-12 17:16 |
 SM ISO690:2012TĂZLĂVAN, Doina. Analiza criteriilor eficiente de segmentare a consumatorilor serviciilor de alimentaţie publică
. In: Analele Ştiinţifice ale Universităţii Cooperatist-Comerciale din Moldova, 2013, nr. 11(2), pp. 96-99. ISSN 1857-1239. |
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| Analele Ştiinţifice ale Universităţii Cooperatist-Comerciale din Moldova | |||||||||
| Numărul 11(2) / 2013 / ISSN 1857-1239 | |||||||||
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| Pag. 96-99 | |||||||||
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Catering businesses must understand the characteristics of segmentation that are significant factors of differentiation. In terms of marketing, as a basis for segmentation and modeling
may be studying consumer behavior and preferences, as demand for products and services catering largely depends on consumer psychology and behavior. Specific behavioral segmentation criteria will develop appropriate marketing strategies specific consumer preferences of different types and categories of catering businesses, which differ depending on destination, commodity, variety. |
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| Cuvinte-cheie segmentation, catering, consumer, services |
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