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| Ultima descărcare din IBN: 2024-04-19 14:44 |
 SM ISO690:2012COGĂLNICEANU, Natalia. Rolul motivaţiei în influenţarea comportamentului de cumpărare şi consum. In: Analele Ştiinţifice ale Universităţii Cooperatist-Comerciale din Moldova, 2011, nr. 9(1), pp. 315-328. ISSN 1857-1239. |
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| Analele Ştiinţifice ale Universităţii Cooperatist-Comerciale din Moldova | ||||||
| Numărul 9(1) / 2011 / ISSN 1857-1239 | ||||||
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| Pag. 315-328 | ||||||
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Consumer behavior requires elucidations from multiple points of view, and marketing research combined with elements of psychology is entitled to explain numerous aspects of it. So, in order to create a powerful advertising it is imperious to seek the influence of psychological factors, and especially motivation, which plays a significant role in determining the purchasing and consumer behavior. Therefore, the main motivation characteristics and the most relevant motivation theories are described and analyzed below. |
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