The article refers to the impediments faced by marketing science to penetrate the public sector especially in the process of public services. The problems like changed ambient where the public administrative authorities are engaged to satisfy the public needs, a lower grade of personnel motivation, limited budget, large contact with the clients and fluctuant character demand’s, requires marketing intervention in the administrative science. So, in this context, the marketing science comes like a rescue solution for public administrative authorities. The future of public administration will have to be redefined in present-day society starting from the improvement of image for the public institution. The open-minded heads and honest attitude for solving the citizen’s problems is the key with which the public institution unlocks the door of success within the society it belongs to. Concluding, the present research explains us what is this a strategic planning process for administrative and commercial-industrial public services and how can we improve the performing of public services with the strategic planning.