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SM ISO690:2012 COBAN, Marina. Abordări metodologice privind strategia de gestionare a competitivității întreprinderii
. In: Analele Ştiinţifice ale Academiei de Studii Economice din Moldova, 2012, nr. 10, pp. 99-103. ISSN 1857-1433. |
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Analele Ştiinţifice ale Academiei de Studii Economice din Moldova | ||||||
Numărul 10 / 2012 / ISSN 1857-1433 | ||||||
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Pag. 99-103 | ||||||
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Management strategy of enterprise competitiveness refers to the management in complex ecological, social, technical, economic systems, in which the enterprise is evaluated from three aspects – of market, of resources, of social aspect. Methodological strategy for managing enterprise competitiveness is the economic and organizational management, which includes a systemic approach. The evaluation of management strategy of enterprise competitiveness can be made by using competitive indices and coefficients, comparing the actual values with the normative ones. |
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Cuvinte-cheie strategie, competitivitate, eficienţă, mediu concurenţial, potenţial al întreprinderii |
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