| Articolul precedent |
| Articolul urmator |
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| Căutarea după subiecte similare conform CZU |
| 135.1.81.36 (1) |
| Philosophy of mind and spirit. Metaphysics of spiritual life (171) |
 SM ISO690:2012ENICOV, Cristina. Enunțul averbal in sloganele publicitare franceze. In: Ştiinţă, educaţie, cultură , Ed. 2023, 13 februarie 2023, Comrat. Comrat: Universitatea de Stat din Comrat, 2023, Vol. 3, pp. 63-67. ISBN 978-9975-83-257-1. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Ştiinţă, educaţie, cultură Vol. 3, 2023 |
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Conferința "Ştiinţă, educaţie, cultură" 2023, Comrat, Moldova, 13 februarie 2023 | ||||||
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| CZU: 135.1.81.36 | ||||||
| Pag. 63-67 | ||||||
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Advertising speech relies on speed, on capturing attention, on impressing the recipient. [Adam 2004, p ]. One of these means of quickly influencing the addressee in the written French advertising speech is the recourse to syntactic structures without a verb. Just a simple overview of advertising messages allows us to notice sentences or even whole texts without verbs. What is their status and role, how communication is carried out within these utterances and in which types of advertising speech are verbless utterances are the objective of this article. |
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| Cuvinte-cheie advertising discourse, statement, advertising statement, sentence, verbless, verbless sentences, modality, assertive, injunctive |
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