Conţinutul numărului revistei |
Articolul precedent |
Articolul urmator |
861 13 |
Ultima descărcare din IBN: 2021-10-13 16:02 |
SM ISO690:2012 MAXIMILIAN, Silvestru, ROŞCĂNEANU, Radu, JIANU, Marian, GUŞILO, Sergiu, BEJAN, Oxana. Produsele intelectuale – succesul activităţii economice. In: Studii Economice, 2010, nr. 1-2, pp. 165-174. ISSN 1857-226X. |
EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
Studii Economice | ||||||
Numărul 1-2 / 2010 / ISSN 1857-226X | ||||||
|
||||||
Pag. 165-174 | ||||||
|
||||||
Descarcă PDF | ||||||
Rezumat | ||||||
A broad definition of competitive intelligence is the action of defining, gathering, analyzing, and
distributing Intelligence about products, customers, competitors and any aspect of the environment needed to
support executives and managers in making strategic decisions for an organization. Key points of this definition:
Competitive intelligence is an ethical and legal business practice, as opposed to industrial espionage which is
illegal. The focus is on the external business environment. There is a process involved in gathering information,
converting it into intelligence and then utilizing this in business decision making. CI professionals emphasize that if
the intelligence gathered is not usable (or actionable) then it is not intelligence. A more focused definition of CI
regards it as the organizational function responsible for the early identification of risks and opportunities in the
market before they become obvious. Experts also call this process the early signal analysis. This definition focuses
attention on the difference between dissemination of widely available factual information (such as market statistics,
financial reports, newspaper clippings) performed by functions such as libraries and information centers, and
competitive intelligence which is a perspective on developments and events aimed at yielding a competitive edge
The term CI is often viewed as synonymous with competitor analysis, but competitive intelligence is more than
analyzing competitors — it is about making the organization more competitive relative to its entire environment and
stakeholders: customers, competitors, distributors, technologies, macro-economic data etc. |
||||||
|