Algoritmul de realizare a procesului de analiză strategică a unei firme
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2024-03-13 08:51
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JALENCU, Marian. Algoritmul de realizare a procesului de analiză strategică a unei firme. In: Paradigme moderne în dezvoltarea economiei naționale și mondiale, Ed. Editia 1, R, 28-29 octombrie 2022, Chişinău. Chişinau, Moldova: CEP USM, 2022, p. 43.
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Paradigme moderne în dezvoltarea economiei naționale și mondiale 2022
Conferința "Modern paradigms in the development of the national and world economy"
Editia 1, R, Chişinău, Moldova, 28-29 octombrie 2022

Algoritmul de realizare a procesului de analiză strategică a unei firme


Pag. 43-43

Jalencu Marian
 
Universitatea de Stat din Moldova
 
Disponibil în IBN: 4 noiembrie 2022


Rezumat

The implementation of an effective strategic management within a company is an essential premise for ensuring the performance of local businesses. For this it is necessary to use an effective process of strategic management, including the process of strategic analysis of a company. Managers of domestic enterprises must know the essence and content of the strategic analysis process. The article identifies the elements of the strategic analysis process proposed by the author. The following stages are proposed for local managers to use: identification of the company's market; product development of the analyzed enterprise; formation of the company's mission and objectives; external environment analysis ("PEST Analysis" method); analysis of the competitive environment ("The 5 forces of M. Porter" model); analysis of the company's internal environment (the "Analysis of functional skills" method) and development of the company's development strategy (SWOT analysis (quantitative and qualitative), BCG matrix).

Cuvinte-cheie
strategy, company mission, strategic management, competitive environment, strategic analysis, generic strategy