Law no. 46/2008 The Forestry Code has suffered two cycles of substantial modifications, in 2015 and 2020, respectively. Between 2015 and 2022, the system of tracking timber called SUMAL 2.0 (initially the Forest Radar, then SUMAL) has been debated and developed. The main changes in the Forestry Code have targeted the 2015 introduction and 2020 keeping, respectively, of the anti-monopoly article, the procedures regarding the environmental evaluation, the change in the definition of timber material, acces in the forest, cuttings in national parks, the tightening of sanctions concerning illegal cuttings and illegal transportation of timber, all while SUMAL 2.0 was meant to ensure timber traceability and of the implementation of EU Timber Regulation 995/2010. The public debates and consultations regarding this legislation (at parliamentary and governmental level) have generated strong in society emotion, that have given rise to country wide civic protests (in May 2015 and November 2019, respectively), but also in the Diaspora Romanian communities. On the one hand, these debates have been influenced by journalistic investigations into illegal forest cuttings (especially inside talk shows like “Romania, te iubesc!”, ProTV and “In premiera”, Antena 3, or as part of independent journalistic projects RISE Project and Recorder, or in the international press), by investigations and reports from environmental NGOs (Environmental Investigation Agency - EIA, WWF România, Greenpeace România, Agent Green, Declic, Asociation for Higher Values) or simply by unaffiliated environmental activists (Tiberiu Boșutar, Daniel Bodnar). On the other hand, the interests of the timber exploitation and processing industry and of the owners and private administrators of forests have been promoted through an intense lobby activity (especially made by the Asociation of Timber Industry Prolemn, Fordaq forestry community and by “Nostra Silva” Federation of Romanian Owners of Forests and Pastures, alltogether having management and financing). The electoral context of years 2015, 2016, 2019 and 2020 has been influenced in its turn by the debates and decisions taken. This research is case study, using the qualitative method, which follows the way public opinion has been influenced (implicitly also the political decisions regarding the modifications to the Sylviculture Code and implementation of SUMAL 2.0) by the communications and mobilization strategies of NGOs and environmental activists, by the strategy and mechanisms of the timber industry lobby activities and by the reflection of these debates in the media and on social networks. The presentation is part of the author's ongoing PhD research with the subject matter “Environmental journalism and environmental communication in the digitalized era”.