This article describes an aspect with a more practical value from the publicity area of psychology – the stimulation of the attention as an adjudication psychological agent of the consumer behaviour. The commercial practice and, especially, the publicity area demonstrates how it’s important to succeed to attract the attention of the consumer at the things or services presented in the message of the advertisement. This article presents and analyzes the procedures of the attraction consumer attention: the intrinsic and extrinsic procedures, which are used by the advertisement. It’s very important to present the viable information in a simple, concise and attractive way and in a short time.