| Conţinutul numărului revistei |
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 1067 70 |
| Ultima descărcare din IBN: 2024-04-02 01:22 |
 SM ISO690:2012LOSÎI, Elena. Percepţia mărcilor produselor. Studiu de caz. In: Psihologie. Pedagogie Specială. Asistenţă Socială , 2006, nr. 4, pp. 10-14. ISSN 1857-0224. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Psihologie. Pedagogie Specială. Asistenţă Socială | ||||||
| Numărul 4 / 2006 / ISSN 1857-0224 /ISSNe 1857-4432 | ||||||
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| Pag. 10-14 | ||||||
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In this article are presented and described the ways of psychological perception of printed advertising messages (labels), highlighting the main principles of efficient creative and presentation of printed advertising. There are arguments to the fact that an effective printed advertising is made by respecting the harmony, proportion, symmetry, quality and quantity of the lines and chromatic colour. |
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