The topic of the given article is The Functions of Deictic Words in specialized Texts. As my translation practice was directly related with this topic, I decided to go deep into details of this complicated phenomena.. During the practice, I translated different mass-media texts from different fields: economics, business, tech, medicine, etc. I paid a special attention to the deictic units in my text. I find this topic very interesting because there is less information about this phenomenon. Deixis, as well as its typologies are controversial and contradictory phenomenon today. Many researchers analyze deixis only based on oral communicative situation. I think it is wrong to limit the field of use of deixis only to the framework of oral speech situation. I believe that writing is also situational, with the only difference that, in the case of writing, the "situation" is represented by context.