The article discusses the theoretical aspects of marketing -management in the foreign economic activity of an enterprise; it also analyzes the main stages of marketing -management at the international level. The main goal of any company in the market is to maximize profits by meeting the needs of consumers. This approach to the activities of the enterprise reflects marketing as a business philosophy, a tool for achieving goals related to entering new markets and increasing profitability. On the other hand, marketing is an activity, a management function, it exists to provide informational support for making management decisions and concretizing actions for organizing commodity circulation, pricing, marketing and selling goods.