In the article „Analysis of the concepts of ”value” and ”value orientation” from various theoretical perspectives”, the author undertakes an extensive analysis of the definitions of the concepts ”value” and ”value orientation” from the perspective of various authors and researchers in the field of social sciences. Overall, the article emphasizes that these concepts do not remain solely to the theoretical level but have a significant impact on how individuals perceive themselves in their interactions with the surrounding world. The author concludes that value orientations play a central role in shaping human consciousness and behavior. They can be unique to each individual and can influence how one related to prevailing social or cultural values.