To ensure steady sales in the crisis conditions, experts recommend focusing on reducing costs and changing approaches of realization of sales. Currently, the most important becomes transfer or opening a business in the virtual space: create website, Internet shop, groups and pages on social networks. E-shop as a tool for online business and has its unique characteristics and its efficient operation affecting by several major factors: technical features of the site, customer service and the quality of work of the sales department. At realization online sales it is essential to have controls and delineation of powers, from the stage of writing technical specifications for the creation of a site before shipment to the customer, or the provision of services to the end user. The activities of any commercial organization assessed by the quality and quantity of goods and services sold, so the sales process must be carefully planned and monitored.