The present paper aims to describe the importance of time notion in today’s globalized world. Understanding over the time orientation and also time perception within of a specific culture is critical to the successful handling of social, diplomatic and business situations. Misunderstandings of chronemics (science about the time, its perception and attitude) can lead to a failure to understand intentions, especially in social business communication. Knowing the temporal profile of the representative of a specific culture will help to solve time-related issues and avoid problems. Time orientation: past, present and future and time perception: sequential/monochronic versus synchronic polychronic are dimensions that influence the specific behavior describing the cultural temporal profile that can predict the inclination of a specific society that focuses on how people structure time, ranging from single task to multitask approach. In order to describe the elements of the temporal profile we used different cultural models: Hofstede, Trompenaars, Hall, Zimbardo.