This article provides an overview of poetic wine descriptions used to communicate sensory experiences, particularly in the tasting note genre. Our research focuses on the metaphor “Wines are People”, which is the most widespread in tasting notes and reflects a variety of wine dimensions, including physical and visual appearance, traits of character, age, life cycle, etc. In this article we are mainly concerned with the wine lexicon, with identification, grouping and analysis of conceptual metaphors related to the description of wine based on 35 examples of tasting notes published in wellknown British and American magazines and leading wine websites. The analysis reveals the fact that wine critics and sommeliers very often use subjective poetic wine descriptions, some of them are too general: “fine” or “yummy” and others are conveying the same meaning as in human description: “beautiful”, “elegant”, “charming”.