The present study aims to comparatively research the discursive strategies of Nazi and Putinist propaganda, in order to understand which fact is due to its effectiveness. Beyond the different eras in which we record Nazism and Putinism, beyond the different mass media that German and Russian power benefit from, we found that the pragmatics and stylistics of discourse, the ways of manipulation start from a series of common principles and, consequently, they are often similar or even identical. Partly, things are also explained by the universal principles of reality perception through verbal language, by certain constants of human nature.