The specialized communication during COVID-19 pandemic is defined by the specific social context, aimed to inform the public and to encourage deci-sion making. The pandemic discourse being informative, descriptive and some-times persuasive creates emotions regarding social reality that exceeds ordinary experiences. The aesthetic valorization of specialized texts created in the context of COVID-19 pandemic and published on official websites becomes possible from the perspective of the receiver by defining the emotion (T. Vianu) and de-limiting the dimension –social/society/sociology described in the specialized lit-erature (G. Achiţei, M. Breazu, T. Vianu, M. Ralea, R. Escarpit, H.R. Jauss etc.). The research presents examples in French and Romanian languages, pub-lished in different periods of COVID-19 pandemic (December 2019 – December 2022), selected from the official websites but with a heterogeneous level of spe-cialized terminology. Different types of communication aimed towards receiver awareness and responsibility can be identified: using the iconic-image in differ-ent forms (photo, poster, etc.), the special rhetoric of titles in the posters with an important argumentative content, the rhetoric of titles in articles describing a sci-entific event in different periods of pandemic, texts of scientific popularization combining the terminology, metalanguage and figures of speech, etc. Thus, the specialized language becomes more accessible by determinologization, induced by the volume of information in the official sources. The aesthetic dimension of specialized communication is valorized by the receiver’s emotions and persua-sive content towards preventive behavior.