Data visualisation techniques are becoming more and more present on different online channels nowadays. As millions of people with different social background access online resources daily, it is important that the manner of representing data or results of data analysis is easy to read and understand. In geography, maps and charts are essential in order to provide a better insight of different processes and phenomena as well as their causes and effects. The graphic representations have a much higher impact than endless tables, making the data more accessible to different categories of public. A tendency of switching from classic to interactive maps could be observed in the last years, producing more user-friendly information and offering the possibility of exploring more features than the ones visible on the map. While large stacks of data rest on paper or in tabular forms, it becomes hard to predict or to develop strategies without a proper analysis. In Higher Education, it is essential to understand the background of students in order to take further action in promoting and managing academic activity. The present study uses ArcGIS Online platform as an environment for interactive representation and visualization of the origin of the students enrolled in the last 5 years at the Faculty of Geography and Geology, Alexandru Ioan Cuza University of Iași. ArcGIS Map Viewer is used to create the map which will reveal the catchment area of these students, providing details concerning the year of enrolment, programme of study, age, citizenship, gender, graduated high school, high school profile etc. without revealing the identity of any student. This data will serve as the ground in unveiling the spatial patterns of students that have chosen to follow the courses of this institution, in order to observe how these have changed over a 5-year span. Moreover, it will be possible to gain an insight of the high schools that have generated most students from 2018 to 2022. Pop-up tabs will be generated for each point representing students, revealing all the above-mentioned details. The obtained maps will then be transferred to ArcGIS Dashboard, which provides the tools in order to configure an interactive application. This will allow the users to apply the desired filters by selecting the students either by county, settlement, gender, high school, citizenship, programme of study or year of enrolment, which could be combined in a highly personalized way, unveiling uncountable possibilities of spatial patterns, doubled by insightful charts. As a result, this application will be useful not only in visualizing the data in an interactive way, but it will be helpful for the institutional staff in developing strategies for attracting new students in the fields of geography and geology.