Global consumption and production, a phenomenon reflected in the European economic space caused by the massive concentration of population, is based on the use of the natural environment and resources in a way that continues to have a destructive impact on the planet. These have led to the intensification of activities to reduce this consumption and to move towards a sustainable one. The mass and excess consumption of the last period has led to the emergence and intensification of the European regulatory framework that makes it possible to actively promote a sustainable consumption by final consumers as well as organizational ones. The European normative framework, adopted by the European Parliament, includes a set of laws, provisions and normative acts that regulate the activity of sustainable consumption, in order to support, encourage and promote it. In this article, the promotion of sustainable consumption through the application of the European normative framework is researched, as well as the analysis of the degree of alignment of the national legislative infrastructure in the context of the harmonization of European normative-legislative aspects.